The church has been in a state of chronic decline since the mid-sixties. However, during this same period expressions of faith have not decreased. Today, more than
ninety percent believe in God and over fifty percent pray daily. However, church attendance has declined to only twenty percent attending church on a regular basis.
In our research interview with "Pastor Jimmie", a United Methodist ordained Elder, he stated "The church is stuck in the fifties and sixties." In other words, the
church is not moving to "where the people are." Our research gave us two reasons, the logistics of the contemporary family and the church is no longer as relatable.
At the same time the church considers the secular world's way unacceptable, which has further created alienation with their main constituents, those who work in the
secular world or the marketplace. Jesus' life as Tekton or as a carpenter provides valuable clues for the church, on how to move forward using "secular" methods and
to be "where the people are." Jesus' use of parables became a critical means to His relaying the message of God and there is a strong comparison to today's social
media. As such, by exploring Jesus' secular life and the parables in conjunction with today's Social media, our research provides the church with both a process and
framework on how to "go where the people are." To help create this roadmap for the church, a ten-week study using Social Media was conducted as an example of the
value of "secular" means in delivering faith based messages and to improve relevancy. The vast majority of Americans use social media and spend up to two hours a
day interacting. Its "where the people are." Over a ten-week period, three hundred individual posts were made on LinkedIn, Facebook, Instagram and Twitter. Ten
thousand followers were created and over fifty thousand forms of engagement occurred. What we learned was when we approached people through their lens, faith
messages were accepted. Which didn't mean changing the message of the Gospels, but changing the delivery. We simply went where the people were.
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