| |
| author |
Britney Bossman
| | title |
Sustainability in the Clothing Industry: A Case Study Analysis on H&M, Zara, and Shein
| | abstract |
In this study, I investigate three prominent multinational brands in the fast fashion
industry, their sustainability efforts and claims, as well as factors influencing their sales and
environmental impact1. These brands have become known for producing low-cost, trendy
clothing at a rapid pace, which has led to concerns about the industry's environmental and social
impacts. Specifically, I analyze the distribution network established by H&M apparel and the
claims that its sales, distribution, production and outsourcing practices are ecologically
sustainable and socially responsible. In addition, I examine the relationship between production,
distribution, sales practices, and the resulting greenhouse emission and energy usage from Zara
and Shein. Regression results suggest a positive effect of the number of stores and employees on
the sales revenue of H&M and Zara. Recycled and reused garments also play a statistically
significant role. For Shein, having more app users contributes positively to its sales while the
number of stores has a negative effect. In terms of environmental impact, sales generally increase
pollution generated by each brand, and the number of stores has varying effects across the
brands. Recycled and reused garments help reduce H&M's greenhouse emission while increasing
Shein's energy usage. Therefore, it becomes imperative for individuals and corporations to
prioritize conscientious and responsible fashion choices, to mitigate the adverse impacts of this
industry.
1 The term "fast fashion" refers to a business model in which clothing is produced quickly and cheaply,
often resulting in environmental and social harm.
| | school |
The College of Liberal Arts, Drew University
| | degree |
B.A. (2023)
|
| advisor |
Miao Chi
|
| full text | BBossman.pdf - requires Drew uLogin |
| |
