Drew University Library : University Archives : Theses and Dissertations
    
author Olivia Yepez
title War and Conflict News Media Consumption Habits and Perceptions of University ROTC Cadets
abstract War and conflict reporting is a mainstay of the media diet of Americans wishing to stay informed about U.S. military endeavors. However, past research has revealed that the military/press relationship has room for improvement. For example, researchers have shown that current and former service members perceive negative bias in war and conflict media coverage and an overall public wariness of embedded journalism despite compelling evidence that such reporting is no more biased than stories from unilaterals (unembedded reporters). Expanding on this work, the present study utilizes a survey research design to investigate the perceptions of bias in war and conflict media held by university-aged ROTC cadets who plan to join the military as officers and who may likely have different media consumption habits from their more senior military counterparts. Moreover, the researcher of the present study aimed to screen for possible correlations between media consumption habits, perceptions of bias, and future service interests among cadets.

Eliciting survey responses from cadets proved difficult due to cadet's personal values, institutional pressures, prevailing current events, and/or institutional pressures. Due to this the researcher expanded the scope of the study to include interviews, but failed to yield better response rates. Consequently, data collected from surveys and interviews are non-generalizable as the sample size was too small to draw statistically significant connections between media consumption habits, perceptions, and service interests. Nevertheless, a close analysis of the survey and interview data is suggestive and raises questions for future research. For example, survey and interview respondents indicated their perception of some negative bias in war and conflict reporting, active engagement with war and conflict media, and a strong tendency to favor digital sources (as opposed to legacy media) for war and conflict news information. This research then, despite its limitations, suggests a useful model for larger-scale data collection and a jumping-off point for related future research including but not limited to: understanding and improving the military/press relationship, examinations of source bias and perceptions of journalistic objectivity, comparative studies of elite versus non-elite sources, and potential gender differences in the consumption habits, perceptions, and service interests of female versus male ROTC cadets. Continued research into these topics may yield pertinent information for improving the military/press relationship, ROTC and military recruitment strategies, and the need for potential changes to ROTC policies and cadet training measures.

school The College of Liberal Arts, Drew University
degree B.A. (2022)
advisor Jeremy Blatter
full textOYepez.pdf